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A real life presentable Instagram look

Ah, Instagram make-up. Heavy, uncomfortable, but looks great in pictures. What if we told you there was a way to look great and feel comfortable at the same time?

Here are some bits and pieces of advice if you’re into the way Instagram make-up looks, but also want it to feel good.

Tip 1: Definition is key

The point of every make-up look is to bring out your best features by defining them. Most eye shapes benefit from a pretty basic make-up technique - defining the outer V of the eye.

The first thing to pay attention to is where you place your product. Pick up some eyeshadow with a fluffy brush and place it first where you want most pigment to be — the very outer corner of the eye, just above the lashes. Start blending the eyeshadow by first creating a C- shape on the outer corner of your lid. Follow your natural crease for the absolute best results — this goes for almost any eye shape.

Pro-tip: For a more edgy look, go for a sharper V-shape instead of the softer C-shape version. Blending your eyeshadow slightly outwards and upwards will lift the eye and give you the faux eyeliner look. You can also build up your eyeshadow to make it darker and even more dramatic.


Tip 2: It’s all in the details

If you want your make-up to look clean and not halfway done, accentuate your lower lash line with the same eyeshadow you used earlier. To make the eyes bigger, apply eyeshadow just below the lower lashes and smoke it all out nicely. Remember to connect the eyeshadow on the lower lash line and lid.
Another neat trick is popping some highlighter or shimmery eyeshadow right into your inner corner. Try to apply it with the tip of your pinky to get the best pigmentation and color pay-off. Basically, applying the highlighter with a finger makes the shine more shiny.

Pro-tip: To get an instant eye-lift, apply that same highlighter right under your brow arch. This quick and simple technique will lift the eye by seemingly creating more space between your eyes and your eyebrows.


Tip 3: Wing it

Expertly winged eyeliner is the staple of Instagram make-up. It looks great on deep-set, prominent or upturned eyes — but honestly, you can make it look good on any eye shape by twisting up the technique. Here’s an example.
Hooded eyes and winged liner usually don’t see eye to eye. If your eyes are hooded, try doing a smoked out liner to get the same winged effect of a cat eye. Or try a smokey eye instead! There are many options, dare to explore them.

Tip 4: Face the base

Instagram make-up is famous for the amount of foundation and concealer involved in the process. This is where it all goes bad — first a few pumps of foundation, then baking your entire face with a ridiculous amount of powder. It’s all such a waste of product, so here’s a better way to go about it.

Foundation first. Before you begin, pick a foundation that matches you in skin tone and type. If your skin is dehydrated, pick a hydrating product and always use moisturizer before foundation. If your skin is on the oily side, aim for a drier formula and a setting powder.

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Foundation always looks best (in real and virtual life) when it is done in thin layers. Start with a thin layer all over your face and blend it all in, then apply more product only where you need more coverage. That way you avoid the heavy feel of Instagram foundation, but you still get to look nice in pictures.

For concealer we recommend using your finger to blend it out. That way your product is heated up, which makes it creamier and easier to blend. All this helps the under-eye area look much more natural and a little less intense.

It’s time to set. First thing’s first — avoid baking your face on a daily basis, especially if your skin is sensitive or dry. Too much powder often leads to clogged pores, which increases the likelihood of a lovely breakout. Instead, apply a thin layer and swipe away all the excess powder. This will also make the look less heavy.

The last step is all about adding the color back to your face — blush, contour and highlight. Start with highlighter on the prominent parts of your face — nose tip, tops of cheekbones, Cupid’s bow.

Then get your matte powder bronzer and put it right under both cheek bones, on the temples and under the jawline. A light sweep of the product is enough, especially if you want your look to work in real life.

Blush comes last. Pick a blush that compliments your skin tone or your eyeshadow and do a light sweep right between the highlight and the contour.

Now pack your favorite liquid lipstick and go for an Insta-worthy adventure!

Products list:


  • MAC Burgundy Times Nine eyeshadow palette
  • Bobbi Brown Black Ink gel eyeliner
  • La Mer Skincolor foundation no. 11 Linen
  • YSL Touche Eclat no. 1
  • Kevin Aucoin contouring powder
  • YSL Babydoll Kiss & Blush no. 10
  • Laura Mercier Deep Wine lip pencil
  • Maybelline Colorsensational lipstick no. 885